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Girgis H. H).
It is understanding the culture and deep fakes
which we live in. It is the ability to become a media
information literate.
Literacy is the ability to encode and decode symbols and
synthesize and analyze messages. But what, exactly, is
media literacy then? The National Association for Media
Literacy Education (NAMLE) defines media literacy as
the ability to access, analyze, evaluate, create, and act
using all forms of communication.
It is a broadened definition of literacy that includes
media beyond text and promotes curiosity about the
media we consume and create.
As NAMLE puts it, media literacy provides us with the
skills necessary to “both comprehend the messages we
receive and effectively utilize these tools to design and
distribute our own messages. Being literate in a media
age requires critical thinking skills that empower us as
we make decisions, whether in the classroom, the living
room, the workplace, the boardroom, or the voting booth.”
In effect, media literacy is a modernized approach to
literacy—how we consume media and information
differently than, say, 15 years ago. The context has
shifted dramatically. What we read and how, plus how
we find what we read are remarkably different. Media
literacy education brings our understanding of literacy
into the 21st century.
Media education acknowledges and builds on the
positive, creative and pleasurable dimensions of
popular culture, while also teaching young people
how to manage the risks and impacts of digital and
traditional media. It incorporates production of media
texts and critical thinking about media to help us
navigate through an increasingly complex media
landscape.
That landscape includes not only traditional
and digital media, but also popular culture such as
toys, fads, fashion, shopping malls and theme parks.
Because media issues are complex and often
contradictory, the educator’s role isn’t to teach the
right answers, but to help students ask the
right questions.
For example:
Who is the audience of a media work and why?
From whose perspective is a story being told?
VISION
A stronger community because literacy is highly valued
MISSION
We transform lives by cultivating literacy skills that
promote economic and social success
CORE VALUES AND BELIEFS
We believe that literacy is essential for individuals
and families to live successful lives. Moreover,
improved literacy supports sustainable community
development. Literacy empowers people, enables
them to participate fully in society and improves their
standard of living. Increasing literacy also promotes
greater participation in the labor market, improves
family health, and reduces poverty.
Media education addresses both the cognitive and
affective aspects of digital media literacy – how media
make us think and how they make us feel. Whether we’re
managing online conflicts or learning to recognize our
own confirmation bias, learning to identify and question
our assumptions, emotions and beliefs – and
understanding why we should do so – is an essential
part of media education as well. As Erica Rosenthal
put it, “knowledge and skills provide the raw materials,
but motivation provides the fuel
MediaSmarts’ digital media literacy model is made up of
three parts: key concepts, core competencies, and
framework topics. How these relate to curriculum can be
described in terms of Tomlinson and Imbeau’s “Know,
Understand, Do” framework: key concepts are what
students need to understand about digital media literacy,
the “insight, truth or ‘a-ha’ that students should gain”;
core competencies are the skills they need to be able to
do; and framework topics are the content that they need
to know. The following sections look at each of these in
more detail.
Benefits:
Media Literacy helps kids to:
So, why teach digital and media literacy in an
already jammed-packed content-filled curriculum
with limited time? Well, for starters, media
literacy is literacy. Media literacy doesn’t need
to be “another thing” to teach. Instead, I see it
as another way to teach. It’s not another thing
to teach, but a redefinition of something we all
know and are most likely already addressing in
the classroom. We simply need to be more
intentional in doing so.
Teaching media literacy can help combat the
current misinformation epidemic and empower
students. Being media literate empowers
students to ask questions, make sound
judgments rooted in fact and evidence and, in
the words of researcher Sam Wineburg, “derive
truth from falsehood, bias from reality, and
promote values steeped in objectivity instead of
emotion.” By developing students' media literacy
skills, teachers help strengthen our citizenry and,
in effect, our American democracy.
The cross-curricular skills inherent in media
literacy prepare students how to know what to
believe in the digital age, imparting skills they
need to become smart, active consumers and
creators of information and engaged, informed
participants in civic life.
Create to Learn
Provide opportunities for students to create
media in a variety of formats. Media creation
demystifies the creative process, equipping
students with the 21st Century skills needed to
navigate the digital landscape. By embracing a
"create-to-learn" approach in the classroom,
students can show what they know through the
digital media creation process. By adopting this
approach, teachers empower students to become
authors and can promote student advocacy and
amplify student voice.
It encourages critical thinking.
With critical thinking, you are able to discern
whether each information that you see makes
sense, why some information hasn’t be
included, and what each idea contains.
You not only get to formulate your own ideas using
the information you’ve acquired, but also cite these
ideas as examples to support your opinions.Media
literacy provides people with an opportunity to think
critically about the world around them.
Media literacy is used everyday (whether or not we
know it)! Media literacy engages, excites and helps
people to understand the world around them.
Media literacy has enriched my professional life in
allowing me to bring innovate teaching
opportunities to students, educators, families and
communities. Plus it’s fun!
Critical Thinking
Civic Responsibility
Current issues in modern-day society, mainly
political, are discussed at length in the media
today. While many do not like intertwining politics
with other genres of entertainment, the topic often
gets brought up frequently.
Without properly studying media literacy in this
regard, false information and narratives can be
thrown out to thousands, and potentially, millions of people.
It could potentially reach the point where society
would not be able to discern the line between
harmless satire and political propaganda.
Recognize Fake News. ...
Use Multiple Sources. ...
Gauge Tone and Language. ...
Use Questioning Numbers and Figures. ...
Understand Images and the Brain. ...
Develop Multimedia Skills. ...
Recognize Bias. ...
Shape the Media Ourselves.
Track student work over the course of the year. ...
Use it to post homework. ...
Share classroom news with parents and faculty. ...
Remind students of upcoming class events.
The way we read, communicate, learn, understand, make
connections has completely transformed over the last two
decades. Researcher Sam Wineburg (Dyer, 2017) put it
best when he appealed to educators and school decision
makers:
“We are in a freaking revolution. We bank differently. We
date differently. We shop differently. We choose a Chinese
restaurant differently. We do our research differently. We
figure out what plumber to come to our house differently.
But school is stuck in the past. What we need to do is …
think hard about what the school curriculum really needs
to look like in an age when we come to know the world
through a screen.”
Wineburg urges educators to teach media literacy to
revolutionize how we teach literacy across the curriculum.
Media literacy empowers students to engage critically with
information and amplify their voices as creators and digital
authors. Therefore, we cannot afford to ignore the
importance of teaching fundamental media literacy skills
to prepare students for the present and future.
Related Researching
Projects:
1-Media Literacy Curriculum.
2-Language & communication
3-Competency-based teaching.
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